In the book price war, the struggle for zero supply channels, which has caused headaches for publishers, has reappeared in the field of 3C home appliances. The reporter's investigation yesterday found that behind the "most fierce price war in history", e-commerce companies and suppliers are also fighting a secret battle. In addition to the substantial increase in orders, “channel promotions and manufacturers paying the bills” have made suppliers feel miserable. In the industry's opinion, the relationship between e-commerce companies and suppliers may worsen with the "price war".
Orders burst into madness
The order volume has increased from one or two hundred to three hundred to one hundred, and the frequency of delivery has increased from an average of once a week to almost every day. Ms. Luo, the person in charge of the business department of a computer manufacturing company, will bring the "price war" Increased sales. Ms. Luo, who was supposed to get off work at 6pm every night, has worked overtime for 3 consecutive days to about 8:30 pm. Her job is to handle customers from Jingdong Mall, Suning Tesco (Weibo) and Tmall (Weibo) platform merchants. Order.
In fact, with the size of the company where Miss Luo is located, the increase in traffic brought by e-commerce platform promotions is just a matter of routine. But different from the past, this time several major e-commerce companies started a price war in the field of 3C digital and small appliances.
"Before the May Day holiday, all the colleagues in our company responsible for the supply chain of e-commerce customers opened a meeting together. Now, the colleagues responsible for e-commerce sales must place orders before 3 pm, so that we follow up The work may be completed the same day. "Miss Luo revealed that if the order is placed a little later, the storage and transportation department will be busy until the next morning when the shipment is made.
Difficult to make money by channel price
This wave of "the fiercest price war in history" has affected producers far more than "overtime." In addition to the sharp increase in shipments, the increasingly fierce "price reduction" has made manufacturers more distressed. "Now all the home appliance companies are fighting for prices. For suppliers, they are all overdrawn resources and get eight points of revenue, so suppliers will be relatively cautious about the current market." TCL (weibo) e-commerce Deputy General Manager Liu Wenwu said. In the industry's opinion, the two points that have been “evaporated” are the result of the “squeezing” of channels by e-commerce companies.
According to the person in charge of a department store brand, "channel promotion, manufacturers pay" is actually the norm. "On the whole, about half of the amount of profit announced by the company needs to be borne by the supplier. But the" half "is only a proportion of the whole. The specific who bears the amount of profit depends on the channel provider and supplier. The right to speak. "The source said that the big brands will bear less difference, and some well-known brands do not even need to pay for the price war. The lower the popularity and the smaller the brand, the higher the cost of being passed on. "This is actually the game between channel vendors and suppliers.
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